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Research papers

Screening successful new products around the world

This paper presents the results of what we believe is the first such experiment to be publicly reported: simultaneously testing five actual new product concepts in four countries around the world. What makes this experiment unique is that since the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Steven Jagger, Robert J. Wilk, Jeffrey L. Pope, Pablo Jose Rivera
September 1, 1990
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Citation

Jagger, Wilk, Pope and Rivera (1990a, September 01). Screening successful new products around the world. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/screening-successful-new-products-around-the-world